Interactive Marketing Essay Example | Topics and Well Written Essays - 1500 words - 1

Interactive Marketing - Essay Example From this study it is clear that  the understanding of the needs of the customer is extremely important as this will only allow the company to deliver what the customer expects of the company. Only based on this understanding the company will be able to design its products such that the use of these products results in experiences which surpass initial expectations of the customers. The root of successful value proposition lies in the ability of the supplier company to constantly communicate about the value of its products to the customers and obtaining effective feedback from the customers. The value creation by a travel company is somewhat different and it cannot be compared to the other supplier based companies.This paper highlights that  the primary reason behind this is the fact that travel companies have very little control on the products they sell and they mainly act as intermediaries selling products of third party suppliers and producers like airlines and hotels. Moreov er the products of travel and tourism are considered to be services rather than tangible goods.  Product differentiation is a way of attracting consumers for travel agency. Product differentiation is a strategy in which travel agencies attempt to create and exploit differences between their products and those offered by competitors.  Based on this theoretical understanding the product and price proposition of Gap 360 will be interesting to formulate.

English Literature Essay Example | Topics and Well Written Essays - 1000 words - 2

English Literature - Essay Example hat is to say, throughout Act I, a careful reader traces the development of corruption mostly through the powerful character of King Claudius and the impact of corruption connected with the king on the entire kingdom of Denmark is evident to the readers. The theme of decay becomes perceptible in King Claudius’ speeches which also reveal the moral, social and political corruption existent in the entire society. In fact, Shakespeare has been realized through the critical works of several scholars as a writer with great social commitments and he has been especially effective in dealing with the issue of corruption and its effect on the society of Hamlet. In the play, the images of disease pervade the dramatic language suggesting not merely the corruption of the individual but the degeneration of an entire society. Therefore, the images of disease and corruption can be seen right from the opening scene of the play which, in the course of action, turns out to be literal references to the decay of the society. These images of disease and corruption can be traced from the opening scene of the play to the end and Marcellus comment in the third scene points to the decayed state of affairs in the country: â€Å"something is rotten in the state of Denmark.† (I IV 90: 6678) All through his play, Shakespeare makes use of the imagery of disease, poison and decay and Marcellus’ statement indicates such imagery in the play. The playwright presents widespread corruption in the state of Denmark which is comparable to infectious diseases contaminating the entire court and such setting of disease also amplifies the readers’ revulsion for the nasty events in the play. Just as disease leads one to death, the disease of the society leads the state of Denmark to a damned situation. In short, the dramatist’s use of images of disease and corruption helps the readers comprehend the emotional and moral decay and the bitter relationships of the characters as well as the anxious, chaotic